That’s your opinion... just think for a moment, ratings are based on someone's opinion. Opinions are personal views on things and are subjective by default. The same kit can be reviewed by many different people, and they might have different opinions. The only 'unbiased would be the dimensions. Even the timber material could have different views: for one it will look dry, for another is too light...The worse is... they show off a model from a completely different kit as the photo on the box.
I guess you have to make your own opinion based on multiple reviews (if possible). We have seen a great model from a poorly developed kit, but...we also saw the opposite.

What I was looking for is something other than the manufacturers review of their product. Haven’t seen a manufacturer saying “Our kit has lousy documentation, poor choice of wood etc.”
Reviewing several builders logs/reviews seem to be the best option. At least that’s what I have done in the past. Of course one has to take into account the year the kit was produced.
Ok, I’ll get back to building.