I think they call that “modern advertising “.The only thing I’ve heard about it is that it is “Out of Stock” both at Model Expo and at Shipyard, the manufacturer. Not sure how you can list a “New Product “ that is unavailable for purchase and has no availability date. Has it ever been “In Stock” anywhere? I doubt it . Why not just list it as “Future New Product” or wait to place it on your site until it is available?