Let me try to explain it in another way that might make more sense to everyone. Macro-economics. Forbes estimates there are about 2.2 million model builders in the world. Their estimation does not include China as Forbes cannot collect these statistics from China. So, let us say for argument, the "west" has a model market of about 2.2 million people. As far as I know, the majority of model companies in the west (I will not list them) do not market nor sell their products in China. So, western model companies are selling to a total market of 2.2 million people. Model companies in China however (such as ZHL) are selling to the 2.2 million western market of model builders AND the percentage of model builders that make up the Chinese market of 1.4 BILLION people. The relatively few models that are sold in the western market by ZHL pales in comparison to what it sells on the domestic Chinese market. Not even a drop in the bucket.
Make sense?