I was writing as quint posted. I do see optimism in what he says, at least at the 55+ level. I agree, that demographic is promising! What is great is that Ships of Scale community is ready to assist, as it has been, helping all with success in this hobby! I am happy to see Model Shipways thinking outside the box, and utilizing this forum as a platform to attract new builders to the hobby! I think this idea can be further expanded in the future with Model Shipways and Ships of Scale teaming up!........I believe the Hobby will grow. Demographically growth will generate from the 55+ age group. This is the group that asks questions and joins our Club. A 15-16-year-old likely does not have the mindset, patience and or resources to drop +$100 on a kit and tools. However, adults 55+, in or approaching retirement have more disposable income and leisure time to devote to a new Hobby. This age group is consistently growing and living longer.
Perhaps manufacturers and distributors could reach out to some 55+ organizations for Marketing feedback? Should this be the target market? Looking at the pictures posted of those holding a newly completed Dory above, it doesn't appear any are in their teen's.
I have one idea, just a thought....Model Shipways can take the most popular kit they have sold this holiday season, and work with Donny in getting a group build going for that kit. Model Shipways can then inform the buyers of those kits to log onto SOS and participate in the build! Seems like a win-win...or am missing something?