Mystic Seaport Ship Modelers, Mystic Seaport Museum, Mystic, Ct. (
https://mysticseaport.org) hosts an annual exhibit, May - October, where Club Members display their projects. The Exhibit is held in The John Gardner Boathouse located between the Shipyard and Charles W. Morgan and is open to all Museum Visitors. Daily, the Exhibit is staffed by Club Members who interact with the Visitors, literally thousands visit this Exhibit. The Seaport is considering making this a year-round Exhibit.
Many Visitors have questions regarding getting into the hobby and we will answer as best we can and provide a photocopy handout of Ship Modeling websites and resources. We do our best to promote the Hobby and oftentimes are providing a free marketing resource by recommending specific distributors, manufactures and kits. It would be naive to think a Visitor takes our advice and orders a kit as soon as they get home. They may at some future date.
I believe the Hobby will grow. Demographically growth will generate from the 55+ age group. This is the group that asks questions and joins our Club. A 15-16-year-old likely does not have the mindset, patience and or resources to drop +$100 on a kit and tools. However, adults 55+, in or approaching retirement have more disposable income and leisure time to devote to a new Hobby. This age group is consistently growing and living longer.
Perhaps manufacturers and distributors could reach out to some 55+ organizations for Marketing feedback? Should this be the target market? Looking at the pictures posted of those holding a newly completed Dory above, it doesn't appear any are in their teen's.